Samsung and Maison Margiela announce rule-breaking collaboration

Cutting-edge technology meets radical fashion with the new special edition Galaxy Z Flip4

Samsung Electronics and Parisian haute couture house Maison Margiela announced their first collaboration and have teamed up to create it subversive Galaxy Z Flip4 Maison Margiela Edition.

In the spirit of non-conformity, Samsung and Maison Margiela came together to reinvent the design of the newest member of the Galaxy family. Combine High technology with haute couture, this limited edition Galaxy ZFlip4 was created for those who want to celebrate their individuality.

The perfect couple

Samsung has always been committed to openness, breaking boundaries and making the impossible possible, which led to the creation of its first-ever foldable smartphone. This ethos harmonizes perfectly with Maison Margiela’s design philosophy, which is based on resistance, subversion and rejection of convention.

Samsung and Maison Margiela have held a meeting to present a Galaxy Z Flip4 that is second to none. Each element of this special edition focuses on Margiela’s originality and values — inside and outside — Highlighting the authentic core and substance of the brand.

Creating a radical design

Elements of Maison Margiela’s iconic design philosophy have been carefully extended to many aspects of the Galaxy Z Flip4 Maison Margiela Edition — from the phone itself to its UX, cases and packaging.

• Galaxy ZFlip4: Maison Margiela’s signature white color with a matte finish has been ‘woven’ into the smartphone with a drop of gray to create the optimal shade of white. The phone also includes Maison Margielas decortiqué Technique that strips away the outer layers of an object to reveal its core, with fine, translucent lines denoting the phone’s internal circuitry.
• UX: A completely new UX design, including wallpaper artwork and icons, has been tailor-made for this special edition. The brush artwork was designed using an advanced 3D modeling technique to capture the texture of a rough brush stroke. The inverted phone also captures the scanning motion of an X-ray beam to create a see-through look.
• Accesories: The Special Edition comes with two iconic phone cases. First, a unique leather case that reflects the icon of the house Bianchetto Technique that reduces an object to the simple beauty of a white canvas and its four stitches Emblem meaning anonymity. The case is painted over to create a unique texture that acts like a canvas that may change over time. A twist on Maison Margiela’s emblematic numeric coding ring, the second cover evokes the house’s DNA.

The box is a work of art in itself, playing on the house’s revisited idea of ​​inversion, exposing the rough surface of the inner pulp material to create a packaging design never seen before.

“Samsung and Maison Margiela both believe in breaking with convention and allowing people to celebrate their individuality, and this is no exception. With this collaboration, which combines groundbreaking technology and a unique design, we want you to be able to express your true authentic self and celebrate what makes you unique,” ​​said Stephanie Choi, EVP & CMO of Mobile eXperience Business at Samsung Electronics.

Availability

An exclusive Samsung Galaxy Z Flip4 Maison Margiela Edition will be available in selected markets such as China (Hong Kong), France and Korea starting December 1st^St2022.

To learn more about the Galaxy Z Flip4, visit www.samsung.com/global/galaxy/galaxy-z-flip4/.