Almost half of men aged between 40 and 70 in the UK suffer from erectile dysfunction – that’s around 4.3 million people.
However, reports suggest that the “little blue pill” is becoming increasingly popular among younger people in their 20s and 30s.
A 2020 survey of 5,000 people conducted for Upjohn, the maker of Viagra Connect, the over-the-counter version of the drug, showed that 18 percent of 18- to 24-year-old men had erection problems.
And more recently, the ease of getting the drug without a prescription seems to be boosting its popularity with a younger crowd.
More than 60% of Britons using it are aged between 25 and 54, according to figures from pharmaceutical company Viatris, released this week by The Independent.
The “little blue pill” is reportedly becoming more popular among younger people in their 20s and 30s
The publication added that Viagra Connect sold more than seven million tablets in the UK from May 2020 to May 2021.
An online pharmacist also told the outlet, “Of our erectile dysfunction customer base, nine percent are in their 20s and 21 percent are in their 30s.”
Reports in recent years have shown that professionals say they have seen people as young as 16 expressing an interest in the drug.
Speaking to the Daily Mail in 2020, a specialist nurse from the Sexual Advice Association said: “I’ve been in this field for 27 years and 20 per cent of my erectile dysfunction patients are now under 30 years old, compared to two per cent 20 years ago … I see boys as young as 16 and quite a few young men in their 20s.
But what does Viagra actually do? Who can use it, what side effects does it have – and why is it so popular?
Here’s everything you need to know about the drug.
Viagra was originally invented by Covid vaccine maker Pfizer in 1989 in hopes that sildenafil citrate could treat high blood pressure
WHAT IS VIAGRA?
Most men occasionally have trouble getting or maintaining an erection due to stress, fatigue, anxiety, or excessive alcohol consumption.
But up to one in five men in the UK (4.3 million) suffer from erectile dysfunction – if it keeps happening.
It can be caused by high blood pressure or cholesterol, hormone problems, or side effects of medications.
Medicines that contain sildenafil, which was originally developed to treat angina pectoris, are often used to treat the condition. It dilates blood vessels and increases blood flow to the genitals.
Viagra was originally invented by Covid vaccine maker Pfizer in 1989 in hopes that sildenafil citrate could treat high blood pressure.
However, in clinical trials in Wales a few years later, men reported an unusual side effect – getting more erections while taking the drug.
The drug was approved in the US and EU in 1998 under the brand name Viagra and has become one of the fastest selling drugs of all time.
The drug was approved in the US and EU in 1998 under the brand name Viagra and has become one of the fastest selling drugs of all time
WHERE CAN YOU GET IT?
Unbranded sildenafil may be available from the NHS to treat erectile dysfunction or pulmonary hypertension.
Branded versions – like Viagra – may only be administered in exceptional cases. You can also get the drug by private prescription, but the pills are also available over the counter.
Just this summer, Boots began selling its own-brand Viagra, a move that’s been welcomed by doctors amid the cost-of-living crisis.
The pharmacy is now offering a four-pack of impotence pills for £14.99 – £5 cheaper than the original version.
It is also available online. However, the NHS website warns: “Be very careful if you do this as many websites sell counterfeit medicines”.
It adds: [Online medicines are not always regulated and the ingredients in them can vary from one pack to another. They can cause unpleasant side effects or may not be suitable for you.
‘It’s best to see your doctor before buying medicines online. They know your medical history and can discuss whether you might benefit from treatment.’
WHO CAN USE IT?
Most men over 18 may take sildenafil to treat erectile dysfunction, but adults and children (one year old and over) may also take the drug for pulmonary hypertension.
However the NHS advises that it is not suitable for everyone, including individuals with serious heart or liver problems, recent stroke or heart attack victims and people with low blood pressure.
See the full list here.
WHAT ARE THE SIDE EFFECTS?
Common side effects may include headaches, hot flushes, nausea, indigestion, dizziness and a stuffy nose.
More serious possible side effects are painful erections (especially if they last for more than two hours), seizures and chest pain.
An allergic reaction is also possible, alongside any listed in the leaflet which comes with your medicine.
WHY ARE MORE MEN RESORTING TO VIAGRA?
Many of the new generation of teenage and young adult Viagra users are otherwise physically fit, who use it as a prop to ensure sexual performance.
However in recent years doctors are warning that others may be suffering sexual difficulties and impotence caused by obesity and obesity-related type 2 diabetes.
This is a problem previously seen only in much older patients, and it’s causing concern, Ian Eardley, a professor of urology at Leeds Teaching Hospitals NHS Trust, told the Daily Mail in 2020.
However, there are multiple reasons why young men may be affected by problems in the bedroom, including the rising use of pornography, binge drinking and drug- taking, as these mean they need more stimulation to make anything happen.
Doctors are now increasingly aware that erectile dysfunction (ED) might be a sign of underlying disease — and fear that young men may be self-prescribing Viagra. As a result, the real cause of their issues remains untreated, despite it being treatable.
‘There’s no doubt that type 2 diabetes causes it and a 30-year-old diabetic is at least twice or three times as likely as a non-diabetic to suffer from erectile dysfunction,’ Professor Eardley said.
Elsewhere this April, Canadian experts found regularly taking the common erectile dysfunction pill Viagra may raise the risk of three serious eye conditions.
Three other impotence medicines – Cialis, Levitra and Spedra – were also named as being potential triggers of eye problems.
They found the medications may cause sudden losses of vision, flashes of light and dark spots or ‘floaters’ in those who take them.
Increasing blood flow to the genitals with the pills could be hindering its supply to the eyes, which the experts suggested may be to blame.
Lead researcher Dr Mahyar Etminan, an ophthalmologist at the University of British Columbia, said people using the drugs who develop vision problems should ‘seek medical attention’.
WHAT WOULD HAPPEN IF YOU TOOK TOO MUCH?
Viagra has a range of different side effects which range in severity. According to Medical Daily, too much of the drug may result in a painful, ‘uncomfortably and disproportionately large erection’ called a priapism which could go on for hours.
According to the NHS site, if not treated promptly, this could cause permanent damage to the penis.
It recommends seeking medical help if the erection lasts more than two hours. At the hospital, the patient could be treated with ‘tablets or injections directly into your penis’ or blood could be drained from the area via a needle or surgery.
NHS guidance also says that a priapism ‘may get better on its own within two hours’ and suggests there are things you can do to try and reduce the erection.
Going for a pee, having a warm bath or shower, drinking lots of water, going for a gentle walk, doing some exercises or taking painkillers such as paracetamol (if needed) are recommended.
The NHS site says you should NOT apply ice packs or cold water to the area, have sex or masturbate, drink alcohol or smoke.
BUT THERE CAN BE POSITIVE SIDE EFFECTS
Taking Viagra could cut the risk of developing Alzheimer’s, scientists say.
Researchers at the Cleveland Clinic in the US examined the medical data of 7million Americans in their 70s, tracking them for six years.
Results showed adults who took sildenafil, the main ingredient in the little blue pill, were 69 per cent less likely to develop Alzheimer’s compared to people who didn’t use the medication.
Sildenafil, also used to treat high blood pressure, appeared to perform better than two drugs currently being used in human trials against Alzheimer’s.
Lead researcher Dr Feixiong Cheng admitted clinical trials are needed to confirm whether the impotence drug can truly ward off the disease.
But separate laboratory projects showed it can increase brain cell growth and stop harmful proteins building up in the brain.
HOW LONG DOES VIAGRA LAST FOR?
According to Healthline, Viagra on average lasts between two to three hours, depending on several factors including dosage, age, and overall health.
It can last for up to five hours, and a person may be able to get an erection more than once during this period.
HOW OFTEN CAN YOU TAKE VIAGRA?
Those taking sildenafil for erectile dysfunction may be able to get tablets in different doses ranging from 25 – 100mg.
According to the NHS, the usual dose is 50mg – when you need it – no more than once a day.
The site says to take it up to four hours before having sex. The dosage information for Pfizer’s Viagra says: ‘For most patients, the recommended dose is 50 mg taken, as needed, approximately 1 hour before sexual activity.
‘However, VIAGRA may be taken anywhere from 30 minutes to 4 hours before sexual activity…
‘Based on effectiveness and toleration, may increase to a maximum of 100 mg or decrease to 25 mg…
‘Maximum recommended dosing frequency is once per day.’
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