2022-10-28 | Press Release | Derek and Hannah Jeter sign long-term partnership with Grand Wagoneer

AUBURN HILLS, Mich., October 28, 2022 /PRNewswire/ —

• Derek and Hannah Jeter will appear in Grand Wagoneer’s new campaign, Eyes Wide Open, as part of the multi-year partnership
• Multifaceted “Eyes Wide Open” marketing campaign that runs across North Americastarts today (28 Oct) with a 60-second national spot during the first game of the baseball world championship series
• The 360-degree marketing campaign will span television, social media and digital media channels, as well as future print extensions
• In addition to the 60-second introductory video, the campaign will feature 30-second and 15-second video content running across multiple media platforms

Celebrated baseball player and American sports icon Derek Jeter will perform with his wife, model and TV presenter Hannah Jeter in Grand Wagoneer’s new “Eyes Wide Open” campaign as part of a long-term partnership. The 60-second opening spot, “Eyes Wide Open,” will debut tonight during the first game of Baseball’s World Championship Series. The 60-second Eyes Wide Open video can be viewed here.

The Grand Wagoneer campaign is underway North America across television, social media and digital media channels, including future print expansions. In addition to the 60-second launch spot, the campaign will feature 30-second and 15-second video content featuring Derek and Hannah running across multiple media platforms.

“Derek is more than an American sports legend whose courage, talent and determination have propelled him to the highest levels of professional achievement. He’s also a businessman, family man, and a force in popular culture,” he said Olivier Francois, Chief Global Marketing Officer, Stellantis. “Together with Hannah, a former tennis player who is a successful model and television host herself, they have three young children and embody the American Dream. As the Jeter family builds the next chapter in their legacy, the Grand Wagoneer will help get them there as part of our long-term relationship.”

“Family means everything to both Hannah and me,” he said Derek Jeter. “Valuing the time we spend together and working to achieve the goals we set together is vital, and these are priorities instilled in me through the example of my parents. I grew up in a town not far from where the Grand Wagoneer is built Michiganand this partnership means a lot to me to take this rich history and share it with our children.”

“Between leaving school and everyday life, we spend a lot of time together as a family on the road,” he says Hannah Jeter. “We wanted a vehicle that would meet our needs. The Grand Wagoneer gives us all that and more.”

“Wagoneer is steeped in American history, technology and sophistication that supports our customers’ active lifestyles,” said Jim MorrisonSenior Vice President and Head of the Jeep Brand North America. “The Grand Wagoneer Obsidian drove by Derek and Hannah Jeter embodies American authenticity with an interior that boasts artisanal craftsmanship. And with the all-new 510 hp, 500 lb.-ft. Hurricane Twin Turbo 510 engine. of torque, the Grand Wagoneer provides the power, range and momentum that everyone, including one of America’s most famous ballplayers, truly appreciates.”

The Jeter family spends a lot of time together, documented on the couple’s social media channels, including time driving around Miami and new York and Derek lets his daughters paint his fingernails. (The Jeter children are portrayed by actors in the “Eyes Wide Open” television campaign.)

The “Eyes Wide Open” video includes voiceover and notes:

“Have you ever wondered why they call it the American Dream…

And not the American target?

Or the American plan?

Maybe it’s because in dreams you can do anything.

You can be reborn in the Autostadt…

And rise in the city that never sleeps.

You can turn time upside down again and again.

In dreams you can hold your whole world in the palm of your hand.

And all with open eyes.”

Grand Wagoneer’s “Eyes Wide Open” campaign was shot on the streets of NYCincluding Greenwich Villagein addition to Upstate new York. The campaign was created in cooperation with the Highdive agency Chicago.

Wagoneer

Wagoneer returns as a premium extension of the Jeep® brand while continuing its legacy as the original premium SUV. Wagoneer builds on a rich heritage of world-class American craftsmanship while delivering new levels of comfort, legendary 4×4 capability and customer service. Wagoneer is forging a new path – one that defines the new standard for sophistication, authenticity and modern mobility. Wagoneer offers a unique and superior customer service experience, delivering friendly, capable, innovative and authentic vehicles with superior design features and technology to a new, distinctive and successful customer group. Combining these attributes with strong SUV credentials, the Wagoneer and Grand Wagoneer build on the original premium SUV by defining the next generation of an American icon. Stellantis offers a portfolio of brands and is a leading global automotive manufacturer and mobility provider. For more information about Stellantis (NYSE: STLA), visit www.stellantis.com.

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SOURCE Stellantis