Canadiens Announce RBC as First Official Game Shirt Partner

MONTREAL – The Montreal Canadiens and RBC today announced a multi-year kit partnership agreement that will see the RBC logo appear on the home jerseys of Canadiens players worn at the Bell Center starting in the upcoming 2022-23 season.

The partnership brings together two globally recognized brands with rich histories stretching back more than 100 years. At the core of both of these brands is a commitment to their communities. For every official jersey featuring the RBC logo sold locally at the team’s official store, Tricolore Sports, RBC will make a $20 donation to the Montreal Canadiens Children’s Foundation, helping underprivileged Quebec youth get physical activity and the adoption of a healthy lifestyle lifestyle promotes. The partnership will aim to engage fans in new and exciting ways through unique fan experiences, jersey retention programs and in-arena activations. More details on planned initiatives will be announced in the coming months.

“We are proud to work with such an iconic brand as RBC,” said France Margaret Belanger, President of Sports & Entertainment, Groupe CH. “There are very few organizations like ours with a legacy that stretches back over a century and has transformed the lives of people across generations. We would be hard pressed to find a more appropriate association than the one we can officially unveil today.”

“At RBC we believe sport has the power to unite communities. And hockey, which is part of Quebec’s rich heritage, brings a whole nation together,” said Nadine Renaud-Tinker, regional president, RBC in Quebec. “Working with the Montreal Canadiens in this unique partnership is an honor and we are incredibly excited to see it come to life as we continue to make an impact on the prosperity of Quebec while working with our communities.”

The addition of the RBC patch is part of the newly launched jersey advertising program, which will allow NHL teams to sell advertising on their game jerseys starting in the 2022-23 season. Featuring the RBC name and shield with its iconic lion design, the patch is sewn onto the team’s official red home jersey and measures a standardized 3″ x 3.5″ at the upper right chest. It will be worn at all pre-season, regular-season and post-season home games and is available exclusively as an option on official jerseys sold at Tricolore Sports locations at the Bell Center and Bell Sports Complex in Brossard. Visit canadiens.com/jersey for more information.

The partnership announcement and new game jerseys were unveiled during the 46th edition of the Montreal Canadiens Annual Golf Tournament, an event that traditionally marks the start of a new hockey season and brings together the club’s partners, fans and media.

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About Groupe CH and the Montreal Canadiens

Groupe CH, Quebec’s leading sports and entertainment organization, offers its fans and viewers unique and unforgettable experiences. Groupe CH owns Club de Hockey Canadien Inc. and Rocket de Laval. Through evenko and L’Équipe Spectra, the organization’s culture and entertainment division promotes and presents more than 1,800 shows, festivals and events each year. In addition to the Bell Center in Montreal, the group operates venues of all sizes including Place Bell, MTELUS, Studio TD and the Corona Theater. A sense of community is part of Groupe CH’s DNA. Through the Montreal Canadiens Children’s Foundation and the evenko Foundation, the organization is making a difference in the lives of thousands of young people in Quebec.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-driven approach to delivering leadership. Our success rests on the more than 92,000 employees who use their imagination and insight to bring our vision, values ​​and strategy to life so we can help our customers thrive and communities thrive. As Canada’s largest bank and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation, delivering exceptional experiences to our 17 million customers in Canada, the US and 27 other countries. Learn more at rbc.com.

We are proud to support a wide range of community initiatives through donations, community investments and employee volunteerism. To learn how, visit rbc.com/community-social-impact.