Apple today shared a new ad designed to highlight the iPhone 14 Pro’s camera features, including the 48-megapixel main camera, Action mode when recording videos, Cinema mode for film-like shots, and zoom options.
In the spot, a filmmaker uses the “iPhone 14 Pro” to shoot a series of action sequences, including a chicken race, a fight scene in a restaurant, a dance number, a stop-motion animation, a car chase, a helicopter flight and more. The ad ends with the slogan “Our most professional camera ever”.
Apple has upgraded all three cameras in the “iPhone 14 Pro” models, with the 48-megapixel main camera capable of full-resolution ProRAW capture. Action mode can shoot 2.8K video with gimbal stabilization, while Cinematic mode now works in 4K at 24fps.
The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and can be purchased from Apple’s website.
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