2022 has been an excellent year for OnePlus in India and the company is already looking forward to a successful second half with the launch of the OnePlus 10T scheduled for this week. This year in India has already seen a plethora of OnePlus launches at different price points, starting at Rs 19,999 for the OnePlus Nord CE 2 Lite 5G and going up to Rs 66,999 for the flagship OnePlus 10 Pro. The company has been trying to cater to all types of customers in India this year.
Key findings from the MSP Smartphone Consumer Report and user searches on our website seem to indicate that the effort has been worthwhile. OnePlus has outperformed its competitors in the mid-to-premium smartphone segment.
MSP Smartphone Consumer Report data with over 10,000 respondents shows that OnePlus had the highest ownership rate in the Rs 30,000 to Rs 50,000 price range with 28.5% of people owning a OnePlus device in this segment. Samsung and Vivo were the next top brands with the highest share in this category. Oppo and Xiaomi also made it into the top 5 smartphone brands according to the MSP Smartphone Consumer Report.
OnePlus 10R: A clear winner for the brand
OnePlus 10R, the sub-Rs 40,000 smartphone from OnePlus, has emerged as a dark horse for the brand. Based on MySmartPrice impressions from April to June 2022, the OnePlus 10R was the most popular smartphone in the Rs 30,000-Rs 40,000 category on our website as it had the highest impressions for the price segment. On the other hand, the Vivo V23 Pro 5G and the Realme GT Neo 3 5G were among the other top smartphones with the highest impressions on our website.
When asked about the OnePlus 10R experience, one respondent said, “I use the OnePlus 10R mobile device. I am very happy with this brand. I’m particularly drawn to its loading speed and photo quality. This phone also offers a good processor. It offers us all the latest features.”
It’s no surprise that the OnePlus 10R is a popular choice at its price point, all thanks to a plethora of features like up to 150W fast charging support, Dimensity 8100-MAX SoC, 50MP Sony IMX766 primary camera sensor, and 120Hz AMOLED display. OnePlus 10R and Realme GT Neo 3 are mainly similar devices that differ in design and user interface. However, the OnePlus 10R beat the Realme GT Neo 3 in our 150W charging test, which you can see below.
OnePlus dominates the mid to premium smartphone space in India
Other key findings from the survey and impressions on our website revealed that OnePlus smartphones are in the top three phones list for each price range including Rs 30,000 – Rs 40,000, Rs 40,000 – Rs 50,000 and over Rs 50,000.
While the 10R dominated the Rs 30,000-40,000 segment, the OnePlus 9RT made sure it put up an uphill battle against its rivals in the Rs 40,000-50,000 price segment. The OnePlus 9RT is the third most popular smartphone in this category, closely followed by Samsung Galaxy A73 5G and Realme GT 2 Pro 5G.
As for the flagship segment, the MySmartPrice survey further shows that the OnePlus 10 Pro is the second most popular smartphone in the Rs 50,000+ category. Xiaomi 12 Pro was the most popular smartphone choice in our survey, while Samsung Galaxy S22 Ultra was the third most popular device in the same category.
After Apple, OnePlus has the highest brand loyalty among users
Apple and OnePlus emerged as the best brands, with their customers showing the highest sense of brand loyalty, with retention rates of 80.5% and 61.5%, respectively.
However, it’s important to note that Apple is primarily in the premium segment and has dominated the space for a good while. It is OnePlus that has been a rock star for the Android ecosystem as the company has a presence in the Indian smartphone market starting at Rs 19,999 all the way up to Rs 66,999.
Another user who took part in the MySmartPrice survey said when asked about the user experience on a OnePlus device: “I have used several OnePlus phones and am now using the Nord CE 5G. It’s a stable phone and it helps me do whatever I want, be it light gaming or daily work. I would only recommend it to other users because of the Snapdragon 750G processor that it comes with and creates a better package than the other phones out there.”
OnePlus has an excellent satisfaction rate among users
OnePlus phones also outshined the competition in terms of satisfaction with the features available on the device. In our key findings, we measured smartphone brands across categories – charging speed, display quality, smartphone speed, rear camera, front camera, and battery life.
In terms of charging speed and display quality, OnePlus phones scored over 80% satisfaction rate compared to brands like Apple, Poco, and Realme. In terms of display quality, OnePlus even trumped Apple in the satisfaction rate of respondents who participated in the MSP Smartphone Consumer Report.
Even when it came to smartphone speed, respondents in the MySmartPrice survey rated OnePlus at 80.70%, just behind Apple at 81%, while Poco, Realme and Motorola were among the top five brands.
Additionally, OnePlus was rated over 75% by respondents who said they were satisfied with the quality of the rear and front camera on OnePlus phones.
The OnePlus 10 Pro, which launched earlier this year, featured Hasselblad camera branding and proved to be a great smartphone camera choice in our test.
Finally, in terms of battery life, OnePlus was rated as the third best brand in terms of feature satisfaction, behind Infinix and Poco. While Vivo and Realme were others among the top 5 brands according to the MSP Smartphone Consumer Report.
The second half of the year is already looking very competitive, as a large number of market launches are planned. OnePlus would want to continue its streak throughout the year and the OnePlus 10T could just be the perfect device for the company.
You can download and read them MSP Smartphone Consumer Report in which over 10,000 respondents took part.
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